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    <loc>https://www.thedesiredeffect.com/services</loc>
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    <lastmod>2024-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610378731132-LMCXQ60NENRA6E1UMXAI/pexels-cottonbro-4101143.jpg</image:loc>
      <image:title>Services - Leadership/ Executive Coaching</image:title>
      <image:caption>This adaptive leadership and executive coaching model will change your approach to setting and achieving goals, even broadening your ability to solve complex problems with the simplest solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610378878967-1N2XFNPMOJ43CRMG2Z4Y/pexels-tatiana-syrikova-3975634.jpg</image:loc>
      <image:title>Services - Scale your ABA Business</image:title>
      <image:caption>Running a business providing Applied Behavior Analysis (ABA) services? We have the experience and perspective of an Executive/ BCBA organically growing a company 40x in 5 years. We can help with funding streams, margins, culture, accountability, policies, systems, collections, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610378979039-TO6IOXIFYKTOHMYV4R0Q/pexels-fauxels-3183179.jpg</image:loc>
      <image:title>Services - Business Consultation</image:title>
      <image:caption>We work along side or in place of you on a deliverable project or product. Maybe you need an employee survey, key performance indicator (KPI) tracking system, or a new policy. We are done when it is done and not before.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Workshops and Training</image:title>
      <image:caption>From small group interactive workshops to large scale presentations to hundreds of people, we have done it. The style and format changes with your goal to inform, provide a toolbox, or teach a new skill.</image:caption>
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  <url>
    <loc>https://www.thedesiredeffect.com/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/19dd22a4-106a-48a4-b2a3-27d657bb08ed/PXL_20240104_210416108.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Our Team - Matt Linder , Founder | CEO</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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  <url>
    <loc>https://www.thedesiredeffect.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-27</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.thedesiredeffect.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1613588204574-QHLWE6N411GIG51QDQFW/my-visual_52256152+%284%29.png</image:loc>
      <image:title>About - Lead. Facilitate. Serve.</image:title>
      <image:caption>Communication is difficult and complex. Take a tool or two with you to connect a little better with your team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610392109625-25PVLN6E5I03X3UOAJ95/s-l640.jpg</image:loc>
      <image:title>About - Solving a difficult problem often requires a new perspective with a creative solution. Admiral Grace Hopper was a virtuoso at changing the paradigm to make things work. She famously kept a clock running counter-clockwise on her wall to fight the notion of “we’ve always done it this way.”</image:title>
      <image:caption>Desired Effect Coaching Solutions has a very similar clock and a very similar mission. We are determined to fit our coaching model into your organization and not the other way around. We believe there is always a better way, but that better way must be effective, efficient, and ethical. Since what we do is primarily a result of our experiences and learning history, learning to do something new, or something old in a novel way, is a process. Our objective is to facilitate the synthesizing and achievement of your goals along this road. We partner with you for a synergistic effect, helping to achieve things impossible to achieve alone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thedesiredeffect.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thedesiredeffect.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-01-27</lastmod>
  </url>
  <url>
    <loc>https://www.thedesiredeffect.com/home/coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610384800149-TBDVA2N59ZK3SBXVDHPG/pexels-startup-stock-photos-7075.jpg</image:loc>
      <image:title>Home - Leadership/ Executive Coaching - Leadership/ Executive Coaching</image:title>
      <image:caption>Leadership is a difficult skill to define. Every leader has a different definition, and every leader is right. Here, leadership is the omnidirectional manner in which your behavior and contributions impact others. Many of us want desperately to have the desired effect on others in our lives. People follow, emulate, and draw inspiration from their leaders. Leadership coaching involves regular 1 on 1 sessions to flush out goals in line with your priorities and values. We harness your strengths to make progress in areas where you find yourself short of proficient. We build a self-monitoring system for you, and you watch you improve.</image:caption>
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  <url>
    <loc>https://www.thedesiredeffect.com/home/abascale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610386211012-4CFZBVGISGEFHNACKMW5/pexels-tatiana-syrikova-3975634.jpg</image:loc>
      <image:title>Home - Scale Your ABA Service - Scale your ABA Service</image:title>
      <image:caption>With the provision of Applied Behavior Analysis (ABA) services increasing due to a greater degree of funding from state, federal, and private streams, has come more and more ABA companies. The need for these services has never been greater or more possible, and learners everywhere are benefiting from the expansion in this sector. With the input from a former executive at a medium large ABA company (600+ FTE) and current BCBA, we can help you and your employees work through the growing pains. We can guide and work alongside in order for you to increase your positive impact with your learners.</image:caption>
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  </url>
  <url>
    <loc>https://www.thedesiredeffect.com/home/consultation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610393495982-KSN1TVDRA9R9RCP4NRC3/pexels-fauxels-3183179.jpg</image:loc>
      <image:title>Home - Management Consultation - Business Consultation</image:title>
      <image:caption>This service is your “extra hands” option. We can work on a project or product this can range from simple, yet time consuming projects to more complicated products, such as policies. We can also work to innovate current systems or products to achieve a fresh feel or more efficient work flow. We complete the product as if we were employed, with the completion only coming after full satisfaction.</image:caption>
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  </url>
  <url>
    <loc>https://www.thedesiredeffect.com/home/workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff88ba1ae97777e6d15ee9f/1610395886731-B1BOCZIYUTSILK1X2R93/Speaker.jpg</image:loc>
      <image:title>Home - Workshops and Training - Workshops and Trainings</image:title>
      <image:caption>How we learn is such a function of the delivery and design of information. As such, we need to have specific goals for what we want our attendees to get out of a session. Seminars: If you want your people walking away with some tools and a tidbit of knowledge, this is the ticket. It’s a great way to introduce a new idea or perspective on something at scale to a large group. Trainings have built-in criteria for knowledge retention and some degree of competency when they leave the room. This a great option for medium-sized groups. Workshops are deigned for intense and rigorous practice of a new skill so it can be acquired with the first steps towards fluency. Each attendee will walk away with a new ability in their arsenal. Many topics qualify for BACB CEUs directly from Desired Effect!</image:caption>
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